Celebs replacing models in fashion?

It seems to me when I open up a fashion magazine that there no models no more. Just acteresses for fashion ads. Yes I know celebs sell but it is becoming absurd. Just look at my list, feel free to add to it. Burberry- Emma watson, Lancome- julia roberts, kate winslet. Rimmel london-zooey dechanel, chanel coco audrey tatu, chanel madmoselle keira knightley, dior miss cherie natalie portman, dolce and gabana scarlet johansson, dior handbags marion cotillard, dior men jude law, ck beauty fragrance diane kruger, girogio armani megan fox, bvalguri kirsten dunst, tom ford mulliane moore, chanel lipsticks vanessa paradis, gucci evan rachel woods, loreal various celebs, and lets not forget make up jessica alba for revlon, jessica biel for avon, and many many many more! what do you think?